The new Visa “Go World” campaign is really well done and is doing more to get me excited about the 2008 olympics than anything else. The Derek Redmond commercial in particular hits me deep.
During the 1992 Olympic Games, Derek Redmond didn’t sprint across the finish line. He didn’t run, jog or walk across. He hobbled. After tearing his hamstring and falling to the track, Derek’s father rushed to his son’s aid. Derek finished dead last. But he and his father finished.
Every time I watch it, without fail, I feel my eyes burn, ready to cry, the moment his dad comes to Derek’s side.